Shara HAYZ aims to create outer worldly fashion for music artist and performers. Her debut 2012 collection combines leather and electroluminescence to produce one-off avant-garde outfits.
The collection is based on all things that shine and illuminate the stage performer. The origin of garments that radiate light dates back to the devotion of deities in primitive societies from the pharaohs of Egypt to the Aztec and Mayan empires. The original inspiration was taken from the sun worshippers of the ancient world, and how this can be related back to today's idols of popular culture and their fans. Other visual inspiration is taken from 1950s sci-fi, geometry, magic and symbolism creating a kitsch futuristic look for the style curious.