Juliette Simon’s brand is being created specially for the Showreel event, with a clear vision for her first collection. The brand’s main inspiration is the designs of Alexander McQueen, as he manages to create elegance from unlikely and surprising materials. His shows always have an enthralling and magical atmosphere that transports the public into his wonderful world. That is something Simon strives to achieve in her creations, aiming to take the audience with her into a dream. For the showreel outfit in particular, the world created by Lana del Rey's music is the vision she wishes to portray. Often working with reusing materials, such as old, broken jewellery for my sculptures. Simon’s also fascinated by the idea that every object holds something of history and has been part of someone's life. The used to make the dress each have belonged to someone before. There is something wonderful about piecing together all these different lives into one outfit.
Juliette Simon will be showcasing their outfit at the Showreel Competition catwalk show on Friday 16th October.