Joe Goode

Dark and edgy with a tailored twist,  Joe Goode's collection is inspired by African body art and modification; in particular the use of skin scarring, body painting, and the reformed body among African tribes based in Southern Sudan, Africa. He also looked at traditional African dress and the ways in which this contributed to the "making up" of identities. He narrowed his focus to the study of masculine fashion trends; this is shown throughout his colour pallet, shapes and silhouettes.