Zeitgeist Catwalk 2015

The excitement emerged when the doors opened for the Zeitgeist Catwalk Show at All Saints Church, Hove. With the ambience at its peak and glasses filled, the guests were at the edge of their seats in suspense waiting for the show to begin!

Participating designers were required to incorporate at least one of the four pledges in their collection. These pledges were;

1. Up-cycling pieces

2. Designing to reduce waste

3. Increasing longevity with their fabrics

4. Designing garments with a lower carbon and water footprint.

Several designers that took part in the Zeitgeist Catwalk created exclusive up-cycled collections just for Brighton Fashion Week. What an honour this was! They really pushed their creative boundaries, showing the crowd just how chic sustainable fashion can really be.

 

The Zeitgeist Catwalk show kicked off with ‘Draped In Smog’ by Fanny Holst. She travelled all the way from Norway to bring us wearable and stylish outfits that had been hand painted and dyed with love, increasing longevity with their fabrics. This love was shown through the delicate, beautiful fabrics that she used. (Fanny Holst adheres to pledge 3.)

Photo by Malcolm Tam

 

Next up, there could not have been more of a contrast in designs! Gabriella Sardena’s collection brought us a ‘sugar’ rush of colour and quirkiness to the catwalk. She explained how her up-cycled pieces reflected her general outlandish brain wave, mixed with the sweets and sugar addiction she suffered last summer. (Gabriella Sardena adheres to pledge 1.)

Photo by Malcolm Tam

 

Isaac Ava gave us a ready to wear collection which she described as ‘elevating everyday wear.’  This description was particularly suitable as her clothes were stylish and sellable, whilst keeping to the pledge of generating longevity. (Isaac Ava adheres to pledge 3.)

Photo by Sarah Olivier

 

Tracey Dockree’s less conventional collection followed as she completed 3 out of the 4 pledges towards sustainability. These being up-cycling, reduction of waste and creating longevity, while all following the theme of marginalisation and abuse. Her plan was to use the power of fashion to project the message of homelessness, after experiencing first-hand what living on the streets can be like. ‘Over 75,000 people aged 16-25 are homeless in the UK,’ which is a statistic that is difficult to comprehend. In a previous interview she said ‘The ideal would be a procreative process that produces more resources than it consumes.’ (Tracey Dockree adheres to pledge 1,2 & 3.)

Photo by Sarah Olivier

 

We were lucky enough to also have the prodigy of Isaac Raymond, the 17 year-old designer, who brought expressionism and excitement to the catwalk. His latest collection called ‘The Revolution of Bravery’ has drawn inspiration from the challenges many youths face today. ‘It is a great way to get the word out to talk about these issues and to empower people with mental illness. Telling people not to hide but to talk about it and not feel like you’re being judged.’ –Isaac Raymond. His collection included pieces with horned shoulders and extreme embroidery, keeping his designs dramatic yet elegant. Isaac Raymond’s catwalk show was truly creative and a powerful performance. (Isaac Raymond adheres to pledge 1.)

Photo by Sarah Olivier

 

Then came Leif Erikkson, a designer whose focus is primarily on ready-to-wear menswear, but with a sustainable twist. Erikkson also completed 3 out of the 4 pledges assigned, creating a sleek, fashion-forward menswear collection that incorporated up-cycling techniques, adding a new dimension to conventional male clothing. (Leif Erikkson adheres to pledge 1,3 & 4.)

Photo by Malcolm Tam

 

During the interval, I managed to speak to one of our Brighton Fashion Week models, Kimberley Marren, from Nevs Modeling agency, London who spoke passionately about the problems we face with sustainability. - This is was makes Brighton Fashion Week an exciting and powerful event, striving to give fashion a deeper meaning through pledging towards sustainability.

 

Opening up the second part of Zeitgeist Catwalk were collections by No Such Thing and Luqman, both proud sponsors of Mo:vel shoes.  Mo:vel shoes are infused with the idea of cool, fluid movement depicting the pleasure, rhythm and joy of Brazilian Ginga.

With the support from Mo:vel shoes it enabled No Such Thing and Lucqman to showcase their sportswear collection at Brighton Fashion Week. Without the contribution, the designers would have not been fortunate enough to showcase their collections without sponsorship.

No Such Thing offered a very practical collection showcasing classic garment developed to promote sustainable and healthy lifestyle choices. (No Such Thing adheres to pledge 1,3 & 4)

Photo by Malcolm Tam

 

Luqman has always been fascinated by sportswear clothing and loves to cross creative boundaries whilst still keeping his clothes wearable. He introduced strong use of colour, mixture of fabrics and newly introduced shapes to his collection for Zeitgeist Catwalk. (Luqman adheres to the pledge 3.)

Photo by Malcolm Tam

 

L.O.M is a Brighton based designer who has now shown with us for the past four years, each time delivering something new and exciting. She explained her collection strays from seasonal trends, giving her creations longevity as they reach a market of quirky individuals. Her fabrics are up-cycled from Hmong Costumes, which are traditional Northern Thai and hill tribe outfits, that she collected herself. (L.O.M adheres to pledge 1,3 & 4.)

Photo by Malcolm Tam

 

The brand Carlota Oms was created by Elisabet Carlota and Elisenda Oms; two girls from Barcelona. The brand offers clothing collections with clean cut lines and an urban style design that interacts with the person who is wearing them. Carlota Oms focuses on the streets of Barcalona for product inspiration; Artists and sculptors showing of their incredible work, musicians playing in the streets, cultural trends, writers and poets. Keeping in mind the research they had collated and focussing towards their targeted audience, they created a collection using pure lines and details that make the designs unique and special. (Carlota Oms adheres to pledge 3.)

Photo by Dawid Pietraszewski

 

Rozanna Walecki produced an extremely elegant and sleek collection. She used such exquisite detail on each garment created, making her collection a sheer beauty to watch go down the catwalk.  With a background in textiles, her diverse use of fabric manipulation is very powerful. (Rozanna Walecki adheres to pledge 3)

Photo by Dawid Pietraszewski

 

‘Hellavagirl’ ended the show with designs by the eccentric Helen Woollams, a Luton based designer. Her pieces were extreme, affective and intricate. Her most iconic look being an explosive flower jacket made entirely from paper, which at the last minute had to be rushed onto a new model and out on to the catwalk just in time. Her dramatic night and quirky personality is definitely reflected in her beautiful work. (Hellavagirl adheres to pleadge 1.)

Photo by Malcolm Tam

 

All in all, the night was successful and inspirational. Despite the stress and angst behind the scenes, the show flowed professionally leaving the audience in awe of all the designers collections! Each designer brought new, exciting ideas and an individual modern twist to sustainability in our Zeitgeist Catwalk 2015!

 

Check out the video here: Zeitgeist Video