Miss Vogue: Does it represent the average teen?
With both More magazine and Easy Living shutting down in the past few weeks, it seems printed copies are really struggling against the rise of online media.
However, one publication that doesn’t seem to be struggling is the new Miss Vogue magazine released as a supplement to the June edition of Vogue.
With a Teen Vogue mee Glamour-like feel, it is interesting to question what audience Condé Nast are hoping to draw in with Miss Vogue. I love Vogue as much as the next girl, but it’s not a magazine I can relate to with the recommendation of spending £500 on a pair of earrings. However, with the new Miss Vogue magazine celebrating lower brands such as Espirit and H&M, it seems they are attempting to appeal to the younger, less well-off mass. They still struggle to keep the high end designer out (what teen can afford leather trainers for £630?) but it is a step towards appealing to teenagers. Apart from a few expensive and unrealistic advertisements, Condé Nast have really tried to appeal to the younger audience.
With less of the politics of normal Vogue and instead using younger popular celebrities such as Henry Holland and Pixie Geldof, as well as cover girl Cara Delevingne, it seems Vogue are pushing the boat out for a cuter, cheaper publication of Vogue. Alexandra Shulman, editor-in-chief of British Vogue stated "a lot of teenagers buy Vogue and I thought they would appreciate a publication specifically for them” showing the realisation that it isn’t just the older generation who are influenced by fashion anymore.
Whether this publication continues or is just a one off it still unknown, but I for one am still undecided. Whilst I wait for them to decide whether to make this a monthly magazine, I’ll keep importing my Teen Vogue thanks.
Brighton Fashion Week