Dr Martens Launch Party

It was the night before the day of (in case you were living under a rock, BFW13 opens tonight with the Zeitgeist show and we are SOLD OUT, baby!!), and the Brighton Fashion Week crew needed a chill-lax-ing kick off to the festivities. Our sponsors, Dr. Martens, was on hand to soothe our nerves with art, music, and libations at the launch party celebrating the opening of their new shop at 15b Prince Albert Street here in Brighton.


 Dr. Martens Brighton, 15b Prince Albert Street


Classic 8-Holes




 Studs, leopard spots, and smiley faces


Local artist The Screen Prince, whose clients include rapper Jay-Z and singer Grace Jones, has created a new one-off art piece for Dr. Martens’ new Brighton store.  It portrays the city’s infamous and much loved West Pier and links to its history as a hub for Brighton’s subcultures and music.


 Brighton's West Pier by the Screen Prince, photo  by Gareth Gregg

Brighton-based Ben Duarri, aka The Screen Prince, created his artwork using words and song lyrics – a technique called calligram.  His latest installation is formed with words that represent Brighton’s alternative spirit including individuality, freedom, fun and originality.   Carved out of DM boot leather, it incorporates the laces, eyelets and classic DM soles and features the famous cloud formations from Brighton’s starlings.  Lyrics from ‘My Generation’ by The Who are also incorporated. View the "How it was made" video below:



Screen Prince said: “This new piece for DMs is about a new generation of working class subcultures that couldn’t be better symbolised than by the West Pier in its present state. The pier still stands despite previous attempts to crush it. The giant phoenix, made up of starlings, is intended as a symbol of coming together in these times of austerity and sticking together through thick and thin. It also illustrates Brighton as a creative melting pot, which has bridged many cultures and created new ones."


Amy Nelson, UK retail marketing manager added: “Ben’s new art piece is so beautifully Brighton and Dr. Martens. It has pride of place in our new Brighton store and perfectly represents Brighton’s constantly evolving culture, it’s alternative community spirit and heritage.”


We all then rolled on over to The Mesmerist, where the wine was flowing, the music was pumping, and the most awesome fish n chips (helumi n chip for the veggies) EVER arrived just in time, as we all realized that we had forgotten to eat , what with all of the pre-show excitement.


Fish and Chips! That hit the spot...


The Physics House Band, photo: Gareth Gregg


Haircuts on hand at The Mesmerist


Vicki from FUGU PR in her 8-holes


Pink roses, photo by Gareth Gregg


Silver 8-holes, photo by Gareth Gregg