To cite ShowReel as the beanstalk that grew from Brighton Fashion Week's original seed is metaphorical, of course, but certainly not an overstatement. Ten years ago, the original BFW team presented Brighton Frocks - a single show of Brighton's finest fashions that has snowballed into one third of the international showcase for emerging innovative talent it is today. Of the three shows representing the core of what we stand for, including Sustain and Zeitgeist, ShowReel is the catwalk for costume design and theatrical tendencies, the show full of performers, dancers and musicians alongside models, and costumes over collections. Don't expect moody models and simple struts here - prepare to lose yourself in each designer's world...


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It has been argued that the catwalk is no place for costumes, designs simply shells without actors and actresses, scenery and back story to bring each garment to life. This is why ShowReel is a fashion show like no other, each designer's vision taking you from ballet to childhood, anachronistic afterlife to modern urban tribes by way of selfies, one-night-only dresses and clothes informed by the lines of the body. Of course, stripping the pieces of their context would be detrimental to the idea of the costume, so music, lighting and choreography tell a story, allowing costume to be fashion, and likewise, fashion to be costume.


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Aside from returning designer and Brightonian favourite Sarina Poppy, famed for her fun, 20s inspired showcases, ShowReel features an all new cast of characters for 2014. Freya von Bulow treats paper like fabric, and couture designs as disposable in a set that is sure to stun. Minnan Hui and Vingi Wong play with bold colours and striking silhouettes, one favouring soft, curved lines, the other in jagged tiers. Martin Across, inspired by childhood innocence, presents structured menswear, while Dennis Vanderbroeck, an artist rather than a designer, wonders whether selfies will justify his existence. Haus of Sequana and Patrizia Ruthensteiner promise perhaps the boldest of collections, packed with colour, texture, performance and story.




ShowReel is so much more than a fashion show - it's an escape. Come and join us on Sunday October 12th, tickets available here for 6pm and here for the repeat 8.30pm show. See the rest of the schedule here.


Images: Malcolm Tam at